Concepts of Politeness A few years ago I went to a bookstore in Italy to buy a book for a lecture at my university, in Trieste, a city close to Venice. The shop had two counters, one for normal books, which was to the right of the entrance, and the other only for university books, which was at the end of the store, opposite the main door. As usual, there were many people in the queue. We were all students except for a man who looked very old (Trieste is known for having one of the oldest population in Italy). He was very tall, haggard and hunchbacked, and he wore a dark-green suit. For some reason, he kept on smiling all the time. The man told the shop assistant - a young, bold guy who looked like an emaciated version of Mike Stipe - what book he was looking for. The shop assistant shot at him a furious glance, "You are in the wrong section," he said angrily, "this counter is only for students. Don't you see?" and he pointed at the big sign that said